Jam3 and Media.Monks scooped the Grand Prix with ‘Ozworld’ for Adidas Originals.
As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for Metaverse, which was broadcast live to the world from our studio in London.
Taking home the top prize, the Grand Prix, are Jam3 and Media.Monks, who were tasked by Adidas Originals to help it reconnect with Gen Z audiences.
They did this by making the world’s first personality-based, AI-generated avatar creation platform in collaboration with Ready Player Me. They conceptualized, designed and developed the web experience from the ground up, including the digital platform and corresponding experience, characters, characters’ garments and add-ons, and even the surrounding social campaign assets.
Designed to empower and open up the pursuit of self-expression for all, the online Ozworld experience enabled users to create their unique digital selves. These digital avatars could then be taken to any one of over 1,500 different metaverse apps and games. On top of that, this was the first time Adidas let an outsider partner create a digital fashion line.
You can read the full list of winners below and read the stories behind the winning work over on our Case Studies hub.
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Grand Prix: Jam3 and Media.Monks for Adidas Originals
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Chair Award: Doppelganger for Wimbledon
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Best Metaverse UX: Dept for H&M
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Best Merchandise/Wearables: Jam3 and Media.Monks for Adidas Originals
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Best Music Experience: Warner Music Group, NFL, Intuit and Gamefam
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Best Brand Experience: Saprt Foundry for Pizza Hut
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Best ‘Live’ Event: Cult Agency for Neutrogena, Flannels Beauty, Lush…
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Best Partnership: Warner Music Group, NFL, Intuit and Gamefam
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NFT Campaign of the Year: HighlightPR
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Best Metaverse Company: Metavision
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Creator of the Year: EY Metaverse Lab
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Metaverse Star of the Year: The Soul Publishing
The Drum Awards for Metaverse took place at The Drum Labs, our very own bar, event and film studio in central London. You can rewatch all of our Awards shows so far over on The Drum TV.
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