When is it a valid recommendation, and when is it mindless?
Picture this. You’re at your local Blockbuster (Yes, Blockbuster still exists in this scenario) — picking a DVD to rent for family movie night.
As you head to the checkout, another person rushes to you and tries to hand you another DVD.
“You should totally watch this documentary instead. It’s ‘The Mating Habits of The Rainbow Beetle.’ Everyone’s been talking about it, it even made the news!”.
You blink in confusion before clutching your DVD tighter and quickly make your way to the checkout…
Okay, I’ll admit this was a bit absurd, but let’s shift the situation and imagine you’re a startup founder pitching your business to a potential investor.
Getting unsolicited ‘advice’ doesn’t sound too absurd now…
In fact, something similar happened to a client of mine when they pitched their app to an investor.
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For some context, my client is more than capable of building this app. They have the skills and knowledge to pull it off and a great network to leverage in kicking their startup off the ground.
The pitch went great.
The investor was interested, and my client was happy until the investor said: “Add some blockchain into your app … that makes it more sellable.”
The app didn’t need any sort of blockchain integration. The investor was trying to shift the app into the blockchain market rather than helping my client introduce the app to its intended market.
Blockchain… Did the investor suggest it since people were talking about it at the time?
If this happened a while ago, following FTX’s collapse, I would’ve thought that the investor recognized an opportunity in the market and wanted to pivot the app to address it.
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