In this episode, host Simone Puorto sits down with Aljoša Ota, the Director for the Italian market at the Slovenian Tourist Board. Together, they delve into the topic of hidden travel gems and discuss Non-Fungible Tokens (NFTs) and blockchain technology, explaining what they are and how they can be employed to promote tourism in a region. This captivating conversation provides a deep dive into the innovative convergence of NFTs and destination marketing, so be sure not to miss it!
Aljoša Ota: https://www.linkedin.com/in/aljosaota/
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