The metaverse has the potential to revolutionize how businesses promote themselves, communicate with their clients, and build economies. By creating immersive 3D experiences, companies and organizations can develop interactive user stories and experiences that foster engagement, monetization, and data visualization, unlocking billion-dollar economies and commercial opportunities for both companies and user-generated content (UGC).
According to a McKinsey report, the metaverse market is poised to skyrocket from an already substantial $120 billion market in 2022 to an astonishing $5 trillion by 2030. This exponential growth will open up many opportunities across all industries. Technology research and consulting firm Gartner predicts that adoption will continue to rise steadily across various domains, including work, shopping, education, social interactions, and entertainment.
However, to realize this vision technically necessitates a paradigm shift in how 3D content is created and distributed, making it instantly accessible to everyone, just like the internet today.
The challenges of creating compelling 3D experiences today
The metaverse market has to overcome several major challenges before reaching a mature phase. Here are some of them:
- 3D content development is hard — 3D content will be a fundamental element of the spatial computing revolution, but current development tools fall short in several areas. Creating 3D spaces is a technically demanding task, and sharing 3D content remains a significant challenge. Currently, 3D content is typically embedded within large downloadable applications, such as games, which can require several gigabytes of disk space and high-performance computers that many users do not own or know how to operate.
- Lack of interoperability and scalability — as it stands, the metaverse is a fragmented market of walled gardens, which makes it difficult for enterprises and developers to build 3D worlds, integrate them with existing ecosystems, communicate with other worlds, and scale. There is no single standard for 3D space development. The interoperability challenge not only extends to 3D technologies but also encompasses Web3 technologies and AI systems.
- Monetization — monetization in virtual worlds has been primarily confined to virtual game economies. However, as the entire internet digital economy and commerce evolve to integrate with the metaverse, the metaverse itself needs to transform into a seamless web of interconnected virtual worlds.
Source: Ozone
Making the metaverse simple
Pioneering the field is Ozone — a new metaverse cloud ecosystem providing enterprise infrastructure packed with their proprietary 3D engine, enabled with fully managed AI and Web3 microservices solutions, saving their customers precious time and engineering resources to iterate and deploy a metaverse experience.
Source: Ozone
The platform provides interoperability, scalability, and monetization out of the box across Web2 and Web3. Enterprises and developers can leverage Ozone’s technologies and infrastructure for the entire cycle of building and implementing interactive 3D experiences on the web.
The Ozone platform includes the proprietary Studio 3D development platform and a marketplace infrastructure for merchandising and monetization (Web2 and Web3 e-commerce).
Offering monetization, gamification, and token-gating solutions, Ozone empowers enterprise customers’ business, marketing, and creative teams with a next-generation tool to effortlessly iterate, saving countless hours and development costs in the implementation of their digital transformation strategies into 3D, Web3, and AI.
Source: Ozone
Ozone’s proprietary and powerful 3D technologies, coupled with cloud technologies and its powerful infrastructure, stand out from any other option to build, share, and monetize 3D experiences.
This unique combination enables each enterprise or government customer to fully customize their Ozone cloud and build high-quality graphics directly on the web, accessible on millions of devices, having full control of their implementation and strategy, and yet from the user standpoint: it’s all accessible, interoperable, and portable on the web.
Source: Ozone Studio
Leveraging its flexible engine that utilizes native JavaScript, Ozone empowers businesses to reduce expenses and time. Access to Ozone-powered immersive worlds requires no additional GPUs, and businesses are not constrained to specific devices or operating systems — everything is accessible through the web on any device, including VR and AR.
Now, Ozone unveils its initial product lineup and invites select brands and enterprise customers to participate in an exclusive pilot program focused on media and entertainment IP, industrial digital twinning, and data automation applications.
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