MONTREAL, July 16, 2024–(BUSINESS WIRE)–Psycho Bunny, the iconic fashion brand known for its distinctively vibrant style and celebrating the fashionable connection between fathers and their kids, is thrilled to announce the launch of their Flagship Store for Summer Splash on Roblox. In collaboration with Metaverse Group and Super League, this innovative in-game shop brings the playful, colorful essence of Psycho Bunny into the exciting, interactive world of Roblox.
Summer Splash released on July 2nd, within Resort Tycoon 2, a “Sims” like beach and resort style Tycoon Game with 2.3 Million active players. Players earn in-game currency by building up their seaside resort to attract new visitors to win the game. The Psycho Bunny Flagship Store is on a tropical island, with a waterfall and upbeat summer music vibes. Psycho Bunny’s iconic Pool Floatie is staged on all sides of the store as you approach, with a selection of colorful Polos from the summer collection on offer to players shopping UGC (User Generated Content).
UGC are cosmetic items such as shirts, hats, pants, accessories and other unique items that allow the 77.7 Million Daily Active Roblox players to express themselves. The launch of the Summer Splash Flagship Store provides a unique opportunity for Psycho Bunny to connect with a massive GenZ audience where they spend their time.
Within the first 30 minutes, the Pool Floatie free UGC was sold out. In the first 10 days since launch, Psycho Bunny on Roblox had already generated over 7 Million brand impressions, 220,000 in-store product interactions, and over 5,000 items claimed/sold. Psycho Bunny fans have commented on the Shop page, across social media, their love for the Psycho Bunny brand and excitement for its official launch.
“Partnering with MVG and Super League allows us to blend our brand’s unique identity with the creative possibilities of Roblox,” said Bertrand Cesvet, Executive Creative Director at Psycho Bunny. “We’re excited to see fans who grew up with Psycho Bunny re-engage, or those who currently wear our clothing enjoy the drops, the shop and clothing for sale.”
The Psycho Bunny in-game shop can be found in Resort Tycoon 2 until July 16th, Roblox Immersive Ads, in the UGC Marketplace where gamers can claim, style and dress their avatars in Psycho Bunny gear. Through our TikTok creator partners see content about what is on offer for shoppers.
For more information, please visit https://www.psychobunny.com, visit the Psycho Bunny Store on Roblox and follow Psycho Bunny @psychobunny across social media platforms. Interview opportunities are available upon request.
About Metaverse Group: Crafting brand narratives on Roblox, thrilling gamers and fans alike.
About Super League: A leader in redefining the gaming industry as a media channel.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240716123575/en/
Contacts
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Ashli Urquhart
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